SaaS Designer BlogShort posts on SaaS UX, product design, AI, and the tools in between, by Brendan Ho.https://saasdesigner.comen-usStop designing for the demohttps://saasdesigner.com/blog/thoughts/stop-designing-for-the-demohttps://saasdesigner.com/blog/thoughts/stop-designing-for-the-demoThe screens that close deals are rarely the screens users live in. Design for the Tuesday afternoon workflow, not the sales call.Wed, 08 Jul 2026 00:00:00 GMTThoughtsproduct-designstrategyBrendan HoAI products need honest progress, not spinnershttps://saasdesigner.com/blog/ai-design/honest-progress-for-ai-productshttps://saasdesigner.com/blog/ai-design/honest-progress-for-ai-productsGeneric spinners erode trust in AI products. Specific, staged progress converts wait time into confidence.Tue, 30 Jun 2026 00:00:00 GMTAI Designai-uxloading-statesBrendan HoA design system should pay rent every weekhttps://saasdesigner.com/blog/saas-ux/design-systems-pay-renthttps://saasdesigner.com/blog/saas-ux/design-systems-pay-rentDesign systems earn their keep through weekly shipping speed, not documentation completeness.Fri, 19 Jun 2026 00:00:00 GMTSaaS UXdesign-systemstokensBrendan HoDesigning Agentic Workflows Users Actually Trusthttps://saasdesigner.com/blog/ai-design/designing-agentic-workflowshttps://saasdesigner.com/blog/ai-design/designing-agentic-workflowsUX patterns for AI agents: delegation, supervision, interruption, and the trust signals that make autonomous features feel safe.Wed, 10 Jun 2026 00:00:00 GMTAI DesignBrendan HoThe tool stack that survived 2026https://saasdesigner.com/blog/tools/the-stack-that-survived-2026https://saasdesigner.com/blog/tools/the-stack-that-survived-2026After a year of trying new design and AI tools, this is the short list that stuck for daily SaaS design work.Wed, 27 May 2026 00:00:00 GMTToolstoolsworkflowBrendan HoWhy Users Abandon SaaS Products (and What Design Can Do About It)https://saasdesigner.com/blog/saas-ux/why-users-abandon-saas-productshttps://saasdesigner.com/blog/saas-ux/why-users-abandon-saas-productsThe most common UX reasons users churn from B2B SaaS products, and the design fixes that keep them around.Thu, 14 May 2026 00:00:00 GMTSaaS UXBrendan HoOnboarding is a promise, not a tourhttps://saasdesigner.com/blog/saas-ux/onboarding-is-a-promisehttps://saasdesigner.com/blog/saas-ux/onboarding-is-a-promiseThe best SaaS onboarding makes one promise and keeps it fast, instead of touring every feature.Tue, 12 May 2026 00:00:00 GMTSaaS UXonboardingactivationBrendan HoA working primer on agentic UXhttps://saasdesigner.com/blog/ai-design/agentic-ux-primerhttps://saasdesigner.com/blog/ai-design/agentic-ux-primerAgents can do real multi-step work now. The design challenge is making that work legible enough to trust.Wed, 22 Apr 2026 00:00:00 GMTAI Designai-uxagentsBrendan HoStreaming UI: Making AI Latency Feel Fasthttps://saasdesigner.com/blog/ai-design/streaming-ui-latencyhttps://saasdesigner.com/blog/ai-design/streaming-ui-latencyModel responses take seconds, not milliseconds. These streaming and progressive-rendering patterns keep AI products feeling responsive.Wed, 22 Apr 2026 00:00:00 GMTAI DesignBrendan HoThe Full-States Checklist: Loading, Empty, Error, Success, Disabledhttps://saasdesigner.com/blog/saas-ux/full-states-checklisthttps://saasdesigner.com/blog/saas-ux/full-states-checklistA practical checklist for designing every state of every screen: the difference between a mockup and a dev-ready design.Mon, 02 Mar 2026 00:00:00 GMTSaaS UXBrendan Ho