Good products start with clarity.

I’m Brendan, a senior product designer helping B2B SaaS teams make stronger product decisions and create simpler user experiences.

Brendan Ho, founder of SaaS Designer, holding a laptop
  • 9+years designing SaaS products
  • 20+clients served
  • B.A.Interaction Design, with honours
The Call of Duty fan forum Brendan built as a teenager

How it started

A Call of Duty forum, at 16

I taught myself Photoshop, built a fan forum for a game I loved, and watched it grow to 200,000+ visitors a month. Eventually I sold it, but by then I’d found the thing I actually loved: designing things people use.

Brendan graduating with a B.A. in Interaction Design

Then I made it official

Four years of Interaction Design

A B.A. from Ontario, Canada, graduated with honours while freelancing for real clients on the side. It bridged the gap from web design to full product design for web and mobile apps.

Brendan's product design workspace

What I do now

UX/UI for B2B SaaS

Software that looks clean, works smoothly, and solves real problems. Most of my work is on active products that need better clarity, smoother workflows, or more consistent UI, not full redesigns.

Who I work with

Built for SaaS teams of every size

  1. Early-stage startup

    A strong idea that needs clear flows, structure, and the first set of usable screens.

    How I adapt: I shape the product from zero: flows, structure, and the screens that make it real.

  2. Growing SaaS team

    An active product with ongoing design needs: refining UI, supporting the roadmap, removing blockers.

    How I adapt: I plug into the roadmap as a steady design partner, unblocking features week after week.

  3. Established product organization

    A mature product that needs consistency at scale: cleaner components and a tighter system.

    How I adapt: I bring senior review and system thinking, so quality holds as the surface area grows.

My approach

There’s a Japanese concept called Kaizen: “good change.” Great design is never static. It evolves, and so do I.

How I work

Senior quality, zero hand-holding

You get a designer who runs their own lane: takes a brief, makes the calls a senior would make, and shows up with finished work instead of questions.

  • Dev-ready designs

    Clear, documented screens your engineers can ship fast.

  • Ongoing guidance

    Steady output and flexible requests, no full-time hire.

  • Fast turnarounds

    High-quality UX/UI delivered in days, not weeks.

  • Native English

    Sharp feedback and clear communication, always.

  • Async only

    No meetings. Steady progress without interruptions.

Testimonials

Don't take my word for it.Take theirs.

“Brendan did a fantastic job helping us on a myriad of various design projects as we launched our company. He was an excellent communicator and really spent the time digging into our product so he could not only design, but provide insightful feedback about flows and product features. He did a really great job making a unified experience from web to mobile to apps and it was a huge step forward in our overall project’s design.”
Portrait of Kevin M.Kevin M.Co-Founder, Lifeguard ($1.3M raised)
“Brendan is that incredibly rare designer who produces high-caliber design while remaining egoless and collaborative. The only reason we’re ending the engagement is that our devs can’t keep up, so I look forward to working with Brendan again in the future – and will miss him in the meantime!”
Portrait of Tom C.Tom C.Former Product Lead @ Google
“Working with Brendan has been an absolute pleasure. Not only did he consistently deliver high-quality design work, but he also played a key role as a strategic thought partner. His ability to consult with us, ask the right questions, and help us brainstorm through complex product challenges made a huge difference throughout our collaboration.

He brought thoughtful problem-solving into every conversation and approached projects with a strong mix of creativity, UX best practices, and practicality. We valued his input far beyond just visuals. He helped us think through workflows, edge cases, and user needs in a way that elevated the overall product.

Brendan was proactive, collaborative, and reliable. A great partner and a real asset to our team.”
Portrait of Melanie G.Melanie G.Director of Product, TripWorks ($6M raised)
“Really appreciate the thoughtful response and your great attitude about everything. Your work has been fantastic and has made a huge difference for us. The quality and care you put into everything really shows, and we’re in a much better place because of it.”
Portrait of Austin H.Austin H.Co-Founder, Lifeguard ($1.3M raised)
“Design concepts and explorations are where Brendan shines! I would describe the problem, and he would draw up three or four ways to solve it. He is open to feedback and takes direction well. One of the things I like best about his designs are the annotations in the margins that explain his perspective or reasoning for certain elements.

Final designs are well organized, which helps our team quickly find what we need, especially when we need to refer back to them later.”
Portrait of Lisa M.Lisa M.VP Product, Combinaut
“We’ve really enjoyed your work and as you may have seen, we’ve implemented it (maybe not pixel by pixel) and it’s working well.”
Portrait of Tyson P.Tyson P.CTO, KGA
“Brendan is a top performer for Torch, our NYC-based tech company. He consistently excels in all three key categories: design, performance, and communication. As just two examples, Brendan’s design work on our National Council of Nonprofits presentation deck was both timely and perfectly executed and his preparation of a recent client proposal helped Torch land our largest deal to date. I strongly recommend Brendan without reservation.”
Portrait of Richard G.Richard G.Founder, Torch
“Brendan was organized and easy to work with and he was a strong communicator throughout. He is great at keeping a project moving in the right direction and compartmentalizing tasks into manageable buckets. His designs are both clean and sleek and can elevate the appearance of any tech project to a professional level.”
Portrait of Daniel P.Daniel P.Co-Founder, WagerWiz
“Brendan has helped us turn our software from a clunky, confusing experience into a clean and delightful one. He made suggestions to improve our ideas and took initiative to show us extra designs using his approach. We are definitely going to continue using his services as long as possible.”
Portrait of Tom W.Tom W.Founder, Harness Software (acquired)
“Brendan is a rockstar! Provides quick, clean, easy to understand layouts that developers find useful and actionable. We’ve worked on websites and apps together and were extremely satisfied with the end results. A clear communicator and punctual, we look forward to working with Brendan again everytime.”
Portrait of Yanier G.Yanier G.Founder, Destructoid
“Brendan is an incredibly talented and valuable designer, and it is not easy to find someone like that. I have worked with him in past roles, hiring him each time because he has proven not only to be a fantastic UX designer, deeply understanding the customer journey, but also incredibly easy to work with. He is communicative, responsive, and delivers iteratively. He is a dream to work with!”
Portrait of Ivy K.Ivy K.Senior Product Manager
“Working with Brendan on a new project of mine was great from start to finish and I look forward to collaborating more in the future.

Not only is his design work incredibly well thought out and professional, his project management skills are also great and he was able to meet all timelines and project goals.

I’d absolutely recommend him to anyone in need of some help on the UX/UI front.”
Portrait of David G.David G.Startup Founder
“Working with Brendan was a wonderful experience. I have never met someone that I have worked with so far that has always been available to chat and who has worked so hard to complete a task. As we worked together, I have found a true and honest friend in Brendan. He speaks up when needed and will help anyone he works with in knowing what’s important and what not. This is something that every start-up needs as sometimes people don’t truly have your best interests in mind.”
Portrait of Ayo O.Ayo O.Founder, Foodspace Inc.
“Consistently impressed by Brendan’s ability to produce excellent mobile designs. He is flexible, responsive and can be trusted to deliver on time.”
Portrait of Brent B.Brent B.Agency Owner
“Brendan works very professionally! The quality was great, and only one round of revisions was needed, and these were not really revisions/change but a couple of small additions, that Brendan worked into the design excellently. I’ve contracted with Brendan for two sprints/projects so far and will work again with him soon.”
Portrait of Daniel G.Daniel G.Software Developer
“Brendan’s mockups were exceptional. His work demonstrates his strong ability to put himself in the user’s shoes in order to create the best user experience possible. Brendan follows-up after delivering the final product to ensure you have what you need in order to start developing. He receives my highest recommendation.”
Portrait of Neer H.Neer H.Founder, MajorGig