Confusing UX & UI
Users can’t figure things out quickly, so they bail before they ever reach the value.
Product UX/UI for B2B SaaS, startups to enterprise
Hi, I'm Brendan, a SaaS product and UX designer with a B.A. in Interaction Design and 9+ years of experience. I help teams ship clearer flows, modern UI, and consistent components.

“Brendan is that incredibly rare designer who produces high-caliber design while remaining egoless and collaborative. The only reason we’re ending the engagement is that our devs can’t keep up, so I look forward to working with Brendan again in the future – and will miss him in the meantime!”
Tom C.Former Product Lead @ Google“Working with Brendan has been an absolute pleasure. Not only did he consistently deliver high-quality design work, but he also played a key role as a strategic thought partner. His ability to consult with us, ask the right questions, and help us brainstorm through complex product challenges made a huge difference throughout our collaboration.”
Melanie G.Director of Product, TripWorks ($6M raised)“Really appreciate the thoughtful response and your great attitude about everything. Your work has been fantastic and has made a huge difference for us. The quality and care you put into everything really shows, and we’re in a much better place because of it.”
Austin H.Co-Founder, Lifeguard ($1.3M raised)




















Users can’t figure things out quickly, so they bail before they ever reach the value.
Developers patch surface-level UI issues while the flows that need real UX expertise stay stuck.
An aging UI erodes trust and makes the product look less competitive than it really is.
As much as you need a design overhaul, hiring a full-time designer just isn’t feasible for your budget right now.
Previous designers dropped the ball with mediocre work and missed deadlines. You need someone more reliable.
Your files are difficult to navigate, components are inconsistent, and developers struggle to find the latest designs.
I’ll design and build a custom AI SaaS prototype with polished UI, clear logic, and testable workflows.
I’ll clarify what to build, shape key workflows, and turn scattered ideas into a focused product plan.
I work alongside your team as a senior design partner, delivering clear UX, polished UI, and consistent weekly progress without the agency overhead.
I’ll build practical component systems and organized files that speed up delivery, reduce inconsistency, and give your product a stronger foundation to scale.
“Design concepts and explorations are where Brendan shines! I would describe the problem, and he would draw up three or four ways to solve it. He is open to feedback and takes direction well. One of the things I like best about his designs are the annotations in the margins that explain his perspective or reasoning for certain elements.
Final designs are well organized, which helps our team quickly find what we need, especially when we need to refer back to them later.”
Lisa M.VP Product, CombinautUX/UI Projects
Shipped product design for startups and enterprise teams, from mobile apps to complex B2B platforms.
Led end-to-end UX/UI for an AI security startup across web, browser extension, and mobile.
AI-powered protection against scams and digital threats

He did a really great job making a unified experience from web to mobile to apps.

Delivered ready-to-build UX/UI for a B2B booking platform across a 12-month engagement.
All-in-one booking software for tour and activity operators

He brought thoughtful problem-solving into every conversation.

Designed a family screen-time app from first concept to a TechCrunch-featured launch.
A family screen-time app for building healthy digital habits

Brendan is that incredibly rare designer who produces high-caliber design while remaining egoless and collaborative.




Designed and built a local-first personal finance app that keeps every ledger in plain Markdown.
Local-first personal finance built on plain Markdown ledgers
View Case Study
Led a UI refresh for an enterprise maintenance platform without breaking familiar workflows.
Work order and asset management for facility teams
View Case Study
Designed a mobile app that turns household chores into games kids actually want to play.
A chore app that turns household tasks into games kids love

The designs were spot on with what was needed and his insight will lead to expedited growth. Highly recommended!



Streamlined daily follow-up workflows for thousands of agents inside a dense real-estate CRM.
A real estate CRM that keeps agents on top of every lead
View Case Study
Modernized 30+ screens and simplified access to workplace mental health support.
Workplace mental health support for employees and families

We’ve really enjoyed your work and as you may have seen, we’ve implemented it and it’s working well.

Designed a quality-control platform spanning web and mobile for manufacturing teams.
Portable materials analysis for manufacturing quality control
View Case Study
Redesigned construction safety software so crews can log and resolve hazards fast.
Safety software for construction crews in the field

Brendan has helped us turn our software from a clunky, confusing experience into a clean and delightful one.

| Criteria | Agencies | Independent design partner |
|---|---|---|
| Work directly with a senior designer | ||
| Pay for design outcomes, not agency overhead | ||
| Avoid outsourced or junior handoffs | ||
| Know exactly who is doing the work | ||
| Keep multiple priorities moving | ||
| Adjust priorities as needs change | ||
| Same designer throughout | ||
| Clear personal accountability |
UX/UI Redesigns
Discover how I modernized StudioSync’s UI, enhancing its visual appeal and usability to better serve enterprise studios.
Modernizing GiveBackStore’s UX/UI with a calming color palette and improved product and checkout pages.
Revamped a social inbox UI with vibrant colors, improved search, updated icons, and streamlined navigation for better user engagement.
“Brendan did a fantastic job helping us on a myriad of various design projects as we launched our company. He was an excellent communicator and really spent the time digging into our product so he could not only design, but provide insightful feedback about flows and product features. He did a really great job making a unified experience from web to mobile to apps and it was a huge step forward in our overall project’s design.”
Kevin M.Co-Founder, Lifeguard ($1.3M raised)Testimonials
“Brendan did a fantastic job helping us on a myriad of various design projects as we launched our company. He was an excellent communicator and really spent the time digging into our product so he could not only design, but provide insightful feedback about flows and product features. He did a really great job making a unified experience from web to mobile to apps and it was a huge step forward in our overall project’s design.”
Kevin M.Co-Founder, Lifeguard ($1.3M raised)“Brendan is that incredibly rare designer who produces high-caliber design while remaining egoless and collaborative. The only reason we’re ending the engagement is that our devs can’t keep up, so I look forward to working with Brendan again in the future – and will miss him in the meantime!”
Tom C.Former Product Lead @ Google“Working with Brendan has been an absolute pleasure. Not only did he consistently deliver high-quality design work, but he also played a key role as a strategic thought partner. His ability to consult with us, ask the right questions, and help us brainstorm through complex product challenges made a huge difference throughout our collaboration.
He brought thoughtful problem-solving into every conversation and approached projects with a strong mix of creativity, UX best practices, and practicality. We valued his input far beyond just visuals. He helped us think through workflows, edge cases, and user needs in a way that elevated the overall product.
Brendan was proactive, collaborative, and reliable. A great partner and a real asset to our team.”
Melanie G.Director of Product, TripWorks ($6M raised)“Really appreciate the thoughtful response and your great attitude about everything. Your work has been fantastic and has made a huge difference for us. The quality and care you put into everything really shows, and we’re in a much better place because of it.”
Austin H.Co-Founder, Lifeguard ($1.3M raised)“Design concepts and explorations are where Brendan shines! I would describe the problem, and he would draw up three or four ways to solve it. He is open to feedback and takes direction well. One of the things I like best about his designs are the annotations in the margins that explain his perspective or reasoning for certain elements.
Final designs are well organized, which helps our team quickly find what we need, especially when we need to refer back to them later.”
Lisa M.VP Product, Combinaut“We’ve really enjoyed your work and as you may have seen, we’ve implemented it (maybe not pixel by pixel) and it’s working well.”
Tyson P.CTO, KGA“Brendan is a top performer for Torch, our NYC-based tech company. He consistently excels in all three key categories: design, performance, and communication. As just two examples, Brendan’s design work on our National Council of Nonprofits presentation deck was both timely and perfectly executed and his preparation of a recent client proposal helped Torch land our largest deal to date. I strongly recommend Brendan without reservation.”
Richard G.Founder, Torch“Brendan was organized and easy to work with and he was a strong communicator throughout. He is great at keeping a project moving in the right direction and compartmentalizing tasks into manageable buckets. His designs are both clean and sleek and can elevate the appearance of any tech project to a professional level.”
Daniel P.Co-Founder, WagerWiz“Brendan has helped us turn our software from a clunky, confusing experience into a clean and delightful one. He made suggestions to improve our ideas and took initiative to show us extra designs using his approach. We are definitely going to continue using his services as long as possible.”
Tom W.Founder, Harness Software (acquired)“Brendan is a rockstar! Provides quick, clean, easy to understand layouts that developers find useful and actionable. We’ve worked on websites and apps together and were extremely satisfied with the end results. A clear communicator and punctual, we look forward to working with Brendan again everytime.”
Yanier G.Founder, Destructoid“Brendan is an incredibly talented and valuable designer, and it is not easy to find someone like that. I have worked with him in past roles, hiring him each time because he has proven not only to be a fantastic UX designer, deeply understanding the customer journey, but also incredibly easy to work with. He is communicative, responsive, and delivers iteratively. He is a dream to work with!”
Ivy K.Senior Product Manager“Working with Brendan on a new project of mine was great from start to finish and I look forward to collaborating more in the future.
Not only is his design work incredibly well thought out and professional, his project management skills are also great and he was able to meet all timelines and project goals.
I’d absolutely recommend him to anyone in need of some help on the UX/UI front.”
David G.Startup Founder“Working with Brendan was a wonderful experience. I have never met someone that I have worked with so far that has always been available to chat and who has worked so hard to complete a task. As we worked together, I have found a true and honest friend in Brendan. He speaks up when needed and will help anyone he works with in knowing what’s important and what not. This is something that every start-up needs as sometimes people don’t truly have your best interests in mind.”
Ayo O.Founder, Foodspace Inc.“Consistently impressed by Brendan’s ability to produce excellent mobile designs. He is flexible, responsive and can be trusted to deliver on time.”
Brent B.Agency Owner“Brendan works very professionally! The quality was great, and only one round of revisions was needed, and these were not really revisions/change but a couple of small additions, that Brendan worked into the design excellently. I’ve contracted with Brendan for two sprints/projects so far and will work again with him soon.”
Daniel G.Software Developer“Brendan’s mockups were exceptional. His work demonstrates his strong ability to put himself in the user’s shoes in order to create the best user experience possible. Brendan follows-up after delivering the final product to ensure you have what you need in order to start developing. He receives my highest recommendation.”
Neer H.Founder, MajorGigFAQs
Here’s the kind of stuff I focus on right now:
What you’ll actually get from working together:
Finding a reliable designer who specializes in SaaS is not only difficult but also risky. A full-time senior designer can easily exceed $140,000 per year, plus benefits. That’s quite an investment.
Additionally, you may not always have enough work to keep a full-time designer fully occupied.
Hey there! I’m Brendan, the founder of SaaS Designer. I’m not an agency, but a one-person design studio. When you work with SaaS Designer, you’re working directly with me, on a personal 1-to-1 basis. 😊
On a relevant note, try to stay away from agencies if you can. At the end of the day, most agencies are trying to scale. That usually means they’ll pair you with a lower-cost, less-experienced designer – while still charging you a premium to cover their own overhead. A lot of the time, your project ends up being outsourced without much transparency. So yeah, something to watch out for when dealing with these kinds of “design agencies.”
Be extremely wary of subscription agencies.
Firstly, they tend to limit you to one “active” task at a time, stretching tasks out to keep you subscribed as long as possible.
Another issue is their definition of ‘tasks.’ From my own experience working with some of these agencies, I’ve noticed that they often bottleneck progress for what should be minor changes.
For example, when you ask them for simple adjustments – such as changing the size of a font or the color of a button – these agencies treat them as separate “tasks” and will take up to three days to complete. They lack the incentive to speed things up, dragging out the timeline unnecessarily in order to keep you subscribed longer.
Finally, a lot of these agencies pass your projects to lower-cost designers or interns, often with communication barriers.
With me, you’re not getting your work outsourced to someone sitting around waiting for you to set the next “task”. You’re working with a real, dedicated partner who starts tasks proactively, not someone who’s just ticking boxes.
In the words of Tom C., a former Product Lead at Google, “Brendan is that incredibly rare designer who produces high-caliber design while remaining egoless and collaborative.”
When you work with me, you receive my full attention, care, and availability to ensure the designs and solutions are exactly what you need. You won’t find this level of detail or service as personalized anywhere else.
Unlike some agencies that outsource to lower-cost designers or interns, I handle all projects directly, ensuring that every task meets high standards from start to finish. I take initiative in starting tasks and pushing projects forward, so you don’t have to constantly check in or micromanage.
Finally, I bring over 8+ years of professional experience to the table, complemented by a Bachelor’s Degree in Interaction Design from an esteemed college in Ontario, Canada. My formal education spanned 4 years, where I consistently met project deadlines and graduated with honors. I’m not just another cookie-cutter designer who completed a design bootcamp or watched a couple YouTube videos.
I value your feedback on every design iteration I create. I’ll continue to revise and iterate on your design until you’re 100% delighted with the results. No extra charges for making it right.
I use Figma for all design work – it’s versatile and perfect for collaborative efforts.
Yes! I built this website myself, and I can also build your website or landing page. Feel free to reach out to discuss your project in more detail!
I can start your project from scratch – no heavy lifting required on your part. You tell me what you’re thinking, and I’ll help you strategize and lay out all the steps to make it a reality.
The next step is to reach out through my contact form and book a (video) call. This will help us see if we’re a good fit for each other. 😊