Brendan HoThoughts·
Stop designing for the demo
The screens that close deals are rarely the screens users live in. Dashboards demo well. Settings, tables, and empty states are where products are actually won.
Insights
Short posts on SaaS UX, product design, AI, and the tools in between.
Brendan HoAI Design·
AI products need honest progress, not spinners
A spinner says something is happening. A status line that says searching your documents, reading 12 matches, drafting summary says the right thing is happening.
Brendan HoSaaS UX·
A design system should pay rent every week
If your component library is not making this week's feature faster to design and build, it is a museum, not a system.
Brendan HoAI Design·
Designing Agentic Workflows Users Actually Trust
UX patterns for AI agents: delegation, supervision, interruption, and the trust signals that make autonomous features feel safe.
Brendan HoTools·
The tool stack that survived 2026
I tried a lot of new tools this year. Four survived daily use: Figma for everything visual, Claude for thinking and drafts, Linear for tracking, Notion for memory.
Brendan HoSaaS UX·
Why Users Abandon SaaS Products (and What Design Can Do About It)
The most common UX reasons users churn from B2B SaaS products, and the design fixes that keep them around.
Brendan HoSaaS UX·
Onboarding is a promise, not a tour
Users do not abandon products because they missed a tooltip. They abandon because nothing valuable happened in the first session.
Brendan HoAI Design·
A working primer on agentic UX
Users will not delegate to a system they cannot supervise. Scope preview, legible progress, and easy undo are the load-bearing patterns.
Brendan HoAI Design·
Streaming UI: Making AI Latency Feel Fast
Model responses take seconds, not milliseconds. These streaming and progressive-rendering patterns keep AI products feeling responsive.
Brendan HoSaaS UX·
The Full-States Checklist: Loading, Empty, Error, Success, Disabled
A practical checklist for designing every state of every screen: the difference between a mockup and a dev-ready design.
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