Growth tactics grounded in good UX

A collection of practical growth plays for SaaS teams, organized by funnel stage, and biased toward improvements that also make your product better.

Activation & onboarding

First-session improvements that move signups to that “aha” moment faster.

Habit loops, lifecycle emails, and in-product nudges that keep users coming back.

Paywall, trial, and checkout patterns that lift conversion without dark patterns.

Plays that turn happy users into your acquisition channel.