Resources
Free resources for SaaS builders
Curated directories and practical guides: the reference material I share most with clients.
Directories
SaaS First Users
A curated, regularly updated directory of launch platforms, communities, and channels that early-stage SaaS founders use to land their first hundred users.
Browse directorySaaS Design Systems
Public design systems from leading SaaS companies, organized so you can study how the best teams structure components, tokens, and documentation.
Browse directorySaaS Growth Tips
A collection of practical growth plays for SaaS teams, organized by funnel stage, and biased toward improvements that also make your product better.
Browse directorySaaS Gamification
Streaks, progress bars, achievements, and reward loops, cataloged with real SaaS examples and honest notes about when each pattern helps or hurts.
Browse directoryGuides
B2B SaaS Guide
Everything I’ve learned designing B2B software for 9+ years: information architecture, dashboards, permissions, onboarding, and the patterns enterprise buyers expect.
Read guideGo-To-Market Guide
Positioning, landing pages, launch sequencing, and early traction: a GTM guide for SaaS founders, with special attention to where design multiplies results.
Read guideProduct Manager Guide
How to brief, review, and collaborate with designers so every sprint produces work you’re proud to ship, written from the designer’s side of the table.
Read guideYC Startup School Notes
My working notes from Y Combinator’s Startup School, distilled to the advice that keeps proving true for SaaS founders building their first product.
Read guideAI UX Design Guide
The emerging patterns of AI product design: agent workflows, streaming responses, prompt interfaces, and the trust-building details that separate magical from unsettling.
Read guide
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