Guide

The practical guide to B2B SaaS design

Everything I’ve learned designing B2B software for 9+ years: information architecture, dashboards, permissions, onboarding, and the patterns enterprise buyers expect.

Information architecture

Structuring navigation around jobs-to-be-done instead of your org chart.

Dashboard design

What belongs on a landing dashboard, and what should stay a click away.

Roles & permissions UX

Designing for admins, managers, and end users without three separate products.

Enterprise expectations

Audit logs, SSO, bulk operations: table-stakes features and how to design them well.