Guide

The PM’s guide to getting great design

How to brief, review, and collaborate with designers so every sprint produces work you’re proud to ship, written from the designer’s side of the table.

Writing design briefs

The context designers actually need, and the prescriptive details that backfire.

Giving useful feedback

Critique frameworks that improve the work instead of just changing it.

Design review rituals

Lightweight review cadences that catch issues without slowing delivery.

Measuring design impact

Connecting design work to activation, retention, and revenue metrics.