Talking to users
How to run user conversations that surface real problems instead of polite praise.
Guide
Startup School, condensed into notes you’ll use
My working notes from Y Combinator’s Startup School, distilled to the advice that keeps proving true for SaaS founders building their first product.
Launching early
Why imperfect launches beat perfect plans, and how to scope a true MVP.
Growth fundamentals
Retention before acquisition, and the metrics that matter pre-product-market fit.
Founder productivity
Prioritization frameworks for the season when everything feels urgent.
AvailableThink there’s potential for us to work together?
Tell me what you’re building and where design is slowing you down. If there’s a fit, I’ll show you exactly how I can help.