A clear product direction
Positioning and priorities you can defend to your team and investors, grounded in user needs and business goals.
Product Strategy Consulting
Know exactly what to build next
Senior product thinking for SaaS founders and teams. We turn user needs and business goals into clear positioning, feature priorities, and a UX direction your team can act on.
Deliverables
What you’ll get
Feature priorities that stick
A ranked view of what to build next and what to skip, so dev time goes where it moves the product.
UX direction before UI
The core flows and structure of the experience mapped out before anyone invests in pixels or code.
Documented product decisions
Every recommendation written down with its reasoning, so decisions survive beyond the call.
A senior second opinion
Eight-plus years of SaaS design experience pressure-testing your assumptions before they get expensive.
Direct access, no layers
You talk to the person doing the thinking. No account managers, no summary decks written by someone else.
Best suited to
Who is this for?
For the moments when the next move matters more than the next screen.
Founders validating a concept
You have an idea and real domain insight, and you want the product shaped properly before committing a build budget.
Teams choosing the next quarter
The roadmap has more candidates than capacity, and priorities are being decided by whoever argues loudest.
Products drifting off course
Features keep shipping but the product feels less coherent with each release, and users are starting to say so.
Engagement fit
Is this the right fit?
A great fit if
- You need to decide what to build next and why
- Competing priorities are stalling your roadmap
- You want senior product eyes before committing dev time
Not the right fit if
- You already have a validated spec and just need screens designed
- You are looking for marketing or growth strategy rather than product
- There is no one on your side who can act on the direction
The process
How it works
A focused engagement that ends with decisions, not a deck.
Align on goals
A discovery call to understand your users, your business goals, and the decision you are trying to make.
Review the product and context
I dig into your product, competitors, and user feedback to see where the real opportunities and risks sit.
Work the direction together
We pressure-test positioning, priorities, and core flows in working sessions, not presentations.
Document the decisions
You get the direction, priorities, and reasoning written down so your team can act on it immediately.
Testimonials
What previous clients said
Case study · TripWorks
“Working with Brendan has been an absolute pleasure. Not only did he consistently deliver high-quality design work, but he also played a key role as a strategic thought partner. His ability to consult with us, ask the right questions, and help us brainstorm through complex product challenges made a huge difference throughout our collaboration.
He brought thoughtful problem-solving into every conversation and approached projects with a strong mix of creativity, UX best practices, and practicality. We valued his input far beyond just visuals. He helped us think through workflows, edge cases, and user needs in a way that elevated the overall product.
Brendan was proactive, collaborative, and reliable. A great partner and a real asset to our team.”
Melanie G.Director of Product, TripWorks ($6M raised)“Design concepts and explorations are where Brendan shines! I would describe the problem, and he would draw up three or four ways to solve it. He is open to feedback and takes direction well. One of the things I like best about his designs are the annotations in the margins that explain his perspective or reasoning for certain elements.
Final designs are well organized, which helps our team quickly find what we need, especially when we need to refer back to them later.”
Lisa M.VP Product, CombinautFAQs
Got questions?
Either. Some teams bring me in for a focused engagement around one decision, others keep a strategy thread running alongside design work. We shape it around the decision you need to make.
Yes. Strategy work flows naturally into product design if you want it to, and the direction we set becomes the brief. There is no obligation to continue, and the documentation stands on its own either way.
I can start your project from scratch – no heavy lifting required on your part. You tell me what you’re thinking, and I’ll help you strategize and lay out all the steps to make it a reality.
Hey there! I’m Brendan, the founder of SaaS Designer. I’m not an agency, but a one-person design studio. When you work with SaaS Designer, you’re working directly with me, on a personal 1-to-1 basis. 😊
On a relevant note, try to stay away from agencies if you can. At the end of the day, most agencies are trying to scale. That usually means they’ll pair you with a lower-cost, less-experienced designer – while still charging you a premium to cover their own overhead. A lot of the time, your project ends up being outsourced without much transparency. So yeah, something to watch out for when dealing with these kinds of “design agencies.”
The next step is to reach out through my contact form and book a (video) call. This will help us see if we’re a good fit for each other. 😊
AvailableHey! Wrestling with what to build next?
Tell me about your product and the decision in front of you. I’ll bring a senior outside perspective to it.