Resources
Practical guides for SaaS teams
Longer-form reference material on design, go-to-market, and building better products.
B2B SaaS Guide
Everything I’ve learned designing B2B software for 9+ years: information architecture, dashboards, permissions, onboarding, and the patterns enterprise buyers expect.
Read guideGo-To-Market Guide
Positioning, landing pages, launch sequencing, and early traction: a GTM guide for SaaS founders, with special attention to where design multiplies results.
Read guideProduct Manager Guide
How to brief, review, and collaborate with designers so every sprint produces work you’re proud to ship, written from the designer’s side of the table.
Read guideYC Startup School Notes
My working notes from Y Combinator’s Startup School, distilled to the advice that keeps proving true for SaaS founders building their first product.
Read guideAI UX Design Guide
The emerging patterns of AI product design: agent workflows, streaming responses, prompt interfaces, and the trust-building details that separate magical from unsettling.
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