ProdPad
Extends your free trial as a reward for completing onboarding actions.
ProdPad is a product management platform that has worked gamification into its user journey since its early days, most famously in onboarding. Instead of a fixed trial period, ProdPad lets you extend your free trial by completing meaningful in-app actions: inviting a colleague, adding a user persona, adding billing details, and so on.
Each of those actions also happens to be an activation milestone, so the reward system and the product’s own activation funnel are the same thing. The full breakdown lives in the companion article on how ProdPad onboards its users.
The design lesson: the best B2B reward currencies are ones the vendor controls and the user genuinely wants. Trial time is exactly that, and every reward action deepens the user’s investment in the product.
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Longer write-ups covering this example and others like it:
